Request letter for book fair

Before the Fair

Get ready for the Book Fair with these helpful planning tips and resources.

The countdown is ON to the best day of the year—and everything you need to know to host the Fair is right here. Your Kick-off Kit arrives a few weeks before the Fair begins, but feel free to get a jump-start on your planning at any time.

Prepare for the Fair

Make it official by accepting your Services Agreement and confirming your school’s Fair dates. Next, you’ll want to:

Keep your eyes peeled for your Kick-off Kit.

Rally a team of volunteers.

Promote the Fair

Whether you’re a first-time Fair organizer or an experienced host, the Fair Files section makes promoting your school’s Book Fair easier than ever.

Spread the word

Now’s the time to tell everyone: Book Fair fun’s about to drop!

Share your school’s Fair homepage with families and teachers.

Personalize and send the letter from your principal.

Post save-the-date announcements in your school’s social media channels and newsletter.

Hang signs around campus and update your school marquee.

Make sure everyone knows what’s waiting at the Fair: kids’ favorite characters, bestsellers, new releases, and books they won’t find anywhere else.

Send printed Book Fair flyers home with kids and share digital flyers with families.

Broadcast book trailers to give students a sneak peek of the books at the Fair.

Ask teachers and staff to read book blurbs that can be shared during student previews.

Talk up Book Fair eWallet

Encourage families and teachers to set up an eWallet for worry-free, cash-free purchases for their kids and classrooms.

Promote eWallet on social media with ready-made posts.

Send the eWallet flyer home with kids.

Invite teachers to create a classroom eWallet.

Plan previews, events, and activities

Get everybody geared up to shop the Fair when you prep sneak peeks, family events, and special activities.

Share book blurbs and book trailers to get kids psyched for the Fair.

Reserve time for teachers to preview the Fair, create wish lists, and shop with their teacher coupons*.

Plan community-wide activities and family events to ramp up excitement.

Get bonus rewards

Earn 200 bonus Scholastic Dollars for completing this season’s reward activities.

*If you host a Case Fair, you’ll receive coupons to give to teachers for $5 off a $20 purchase. Coupons will be emailed to you one week before your Fair start date for distribution to teachers. If you don't receive this email, contact your Book Fair Consultant. Please note: teacher coupons are not available for Tabletop Fairs or BOGO Fairs.